A hiker and their dog on an alpine ridge at golden hour
Trail tees · dogs · good cotton

Everybody makes gear for the dog.

We make the shirt for the person holding the leash. Breed-true graphics, drawn for people who actually put miles in — not another paw-print gift shop.

Get first dibs → See the first three
Printed in small batches·Ringspun combed cotton·60+ breeds on the roadmap·Ships from the US·Made for miles
The first drop

Three shirts. One idea.

Your dog isn't a generic silhouette and your shirt shouldn't be either. Each design starts from a specific breed and a specific kind of terrain.

Heather oatmeal tee with an Australian Shepherd badge print

The Aussie Badge

Heather oatmeal · single-color forest ink
$34Line art
Slate blue tee with a vintage parks-style Labrador graphic

Lab at Altitude

Faded slate · two-color parks print
$36Vintage parks
Washed black tee with a topographic contour dog head print

Topo Hound

Washed black · bone-white contour print
$36Modern graphic
Why we exist

The seam nobody's standing in.

Walk into the dog-and-outdoors aisle and it's all harnesses, boots, and cooling vests. Great stuff — for the dog. Meanwhile the dog-graphic apparel out there is gift-shop merch with a cartoon paw and no idea what a switchback is.

Wayfinder Woof sits between the two. Real outdoor apparel standards, real breed likenesses, real trail sensibility. Made for the person who's been up before dawn with a leash in one hand and coffee in the other.

If you've ever summited something and your dog got there first — this is your shirt.

Trail at golden hour
How they're made

Built to be worn out, not worn once.

01

Breed-true drawing

Every graphic starts from a specific breed's actual proportions. No generic dog shape stretched to fit a name.

02

Cotton that breathes

Ringspun combed cotton with a broken-in hand feel from the first wear. Pre-shrunk so the fit you buy is the fit you keep.

03

Ink that stays

Water-based screen printing that sinks into the fabric instead of sitting on top. It softens with the shirt, it doesn't crack off it.

04

Small batches

We print in short runs so we can add breeds fast and never sit on dead inventory. Tell us your dog, we'll get to it.

The roadmap

Your dog's next in line.

We print in short runs and add breeds based on what people ask for. Here's what's drawn, what's in progress, and what's open for votes.

Available now
  • Australian Shepherd
  • Labrador Retriever
  • Mixed / "Topo Hound"
In the works
  • German Shorthaired Pointer
  • Border Collie
  • Bernese Mountain Dog
  • Vizsla
  • Golden Retriever
Open for votes
  • Catahoula
  • Husky
  • Corgi
  • Heeler
  • Whatever yours is — just ask
Questions

The stuff you'd email us about.

What if my dog's breed isn't listed?

Tell us when you join the list. Requests directly set our print order — the breeds asked for most get drawn next. Mixes welcome; the Topo Hound design was made for exactly that.

How do these fit?

Standard unisex cut, pre-shrunk, true to size. If you're between sizes and want room for a layer underneath, size up. Full measurements go on each product page at launch.

Will the print crack?

No. We use water-based ink that soaks into the fibers rather than plastisol that sits on top as a rubbery layer. It fades gracefully with the shirt instead of flaking off it.

Where do you ship?

US at launch, with Canada next. International is on the list once volume justifies the freight rates.

Can I return it?

Thirty days, worn or not. If it didn't hold up on the trail, that's our problem to fix, not yours.

Do you make anything for the dog?

Not yet — and that's deliberate. Everyone already makes gear for the dog. We're focused on being the best shirt for the person first.